I still think Budweiser should have played the commercial in Superbowl '05. The one that lead up to the infamous event. You know, the one with the backstage man getting himself a beer and using the outfit as a bottle opener. Then he uses tape and gum to try to hold the outfit together. He is watching the half time show in the dressing room and sees what happened. I think it was funny and should of been shown. http://www.anticlown.com/video.php?path=/archives/budcommercial.wmv I believe that is part of advertising is to go outside the box and push a few buttons on the way. But beware not to go too overboard with the idea.